Schedule

Even the most popular leisure activities have to find ways of reinventing themselves to hold onto their audience and find new fans, and this group of industry experts lead a broad inquiry into this subject from the perspective of the equine world.

Do our facilities match our customers’ expectations, and do we effectively market both the facilities and the experience a customer can expect when attending an equine event?

There is more leisure money in the marketplace than ever before, but also more competition for that money than ever before. How can the horse industry have a greater impact with the prospective first-time buyer?

Horses have been a part of American society and culture since earliest colonial times, but are now thought of more as a leisure activity than a part of everyday life. This discussion centers on finding ways to reach customers through emphasis on cultural affinities.