Schedule
THE EQUINE ECONOMY IN THE 21ST CENTURY
MONDAY, APRIL 28th, RADISSON HOTEL
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| 9:00 - 10:25 | State of the Industry: Magnificent Ride
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A look at the dramatic growth in the U.S. horse industry and the reasons for it, along with a discussion of its sustainability and the marketing challenges facing the industry.
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| 10:25 - 10:35 | Break | ||||
| 10:35 - 12:00 | New Century: The Changing Universe
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A discussion concerning what we know about our customers and the opportunities and demands the horse industry faces in competing for entertainment dollars and utilizing new technologies.
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| 12:00 - 2:00 | Plenary Luncheon
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Speaker Robert Evans President & CEO Churchill Downs Louisville, Kentucky |
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| 2:00 - 3:25 | Marketing Trends in Parallel Industries [+]
A look, from an equine industry perspective, at how other sports entities go about building and maintaining their customer bases.
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| 3:25 - 3:35 | Break | ||||
| 3:35 - 5:00 | Efforts in the Industry Aimed at Growth
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Finding the next new customer is the ultimate challenge for any business, and this discussion is focused on market development and expansion in a highly competitive universe.
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