Summit Topics:

New Ideas in Equine Media and Technology

Subject Synopsis: Advances in media and technology have been having more and increasingly significant effects on the nature of life. Not only the Internet itself but a continual stream of new ideas such as social networking, which has vastly changed communication. Electronic book readers, satellite radios, flat-screen TVs, and cell-phone devices (the iPod with 100,000 applications), are altering social and commercial worlds. Segments of the equine industry are involved in these advances and others. The industry is impacted and changing.

MONDAY Afternoon April 26         SALON C

Moderator: Dean Hoffman

Old Journals in a New World 2:00 pm - 3:25 pm


Susan Harding
Vice President, Group Publishing Director
Source Interlink Media, Bethesda, Maryland

Matt Hegarty
Industry Analyst
Daily Racing Form. Lexington, Kentucky

Ray Paulick
Publisher
The Paulick Report, Lexington, Kentucky



Equine Sports and the Media 3:35 pm - 5:00 pm


Paul Gallagher
Managing Director, Issues and Advocacy Practice
Burson-Marsteller, Washington, DC

Randy Moss
Television Sportscaster
ESPN Horse Racing Analyst/NFL Network Host/Minneapolis, Minnesota

Gary West
Sports Reporter
Fort Worth Star-Telegram, Fort Worth, Texas

TUESDAY Morning April 27         SALON C

Moderator: Dean Hoffman

Multimedia Marketing Strategies 9:00 am - 10:25 am


Greg Medley
Director of Online Sales
Source Interlink Media, Phoenix, Arizona

Jon Siegel
Partner
PM Advertising LLC, Ocala, Florida/Versailles, Kentucky

Dan Silver
Director of Communications and Media Relations   
New York Racing Association, Jamaica, New York



Communications: On-Line and Two-Way 10:35 am - 12:00 pm


Holly Kruse, PhD
Assistant Professor of Communication
University of Tulsa, Tulsa, Oklahoma

Joe Morris
Publisher
Thoroughbred Times, Lexington, Kentucky

Jim Simpson
President & CEO
Hanover Shoe Farms, Hanover, Pennsylvania

Note: Please be aware that the individual members of each panel are listed only in alphabetical order and that they may speak in a different sequence if that seems appropriate in the judgment of the panelists and the track moderator. 

Note: Depending on individual travel and other schedules, as many speakers as possible will be available to visit with attendees during the Ice Cream Socials, which are to be held each day at 5:00 pm outside the meeting rooms.

Equine Industrial Structures and Strategies

Subject Synopsis: Industrial organization is the study of how individual firms of various types and sizes within an industry are structured, and how their strategic actions enable them to deal with changing markets and dynamic competition. The horse industry has rarely been studied by experts in industrial organization, but for those seriously involved in business or commerce related to horses, understanding how leading firms and agencies are structured and the strategies they are employing has potential for significant benefit.

Monday Morning April 26         SALON C

Moderator: Tim Capps

Are Incentive Programs Worthwhile? 9:00 am - 10:25 am


Jessica Barnes
Director
Indiana Standardbred Breed Development Program, Indianapolis, Indiana

Mark A. McDermott
Executive Secretary
Pennsylvania Horse Breeders Association, Kennett Square, Pennsylvania

Leverne Perry
Executive Director
Louisiana Quarter Horse Breeders Association, Alexandria, Louisiana



The ‘Horse-Showing’ Industry 10:35 am - 12:00 pm


Cam Foreman
Executive Vice President
Ohio Quarter Horse Association, Richwood, Ohio

Michael Stone
President
Equestrian Sports Productions, LLC, Wellington, Florida

Harold Workman
President and CEO
Kentucky State Fair Board, Louisville, Kentucky

Tuesday Afternoon April 27         SALON C

Moderator: Tim Capps

New Business Models for Racetracks 2:00 pm - 3:25 pm


Louis Cella
Vice President
Oaklawn Jockey Club, Inc., Hot Springs, Arkansas

Nick Eaves
President and Chief Operating Officer
Woodbine Entertainment Group, Rexdale, Ontario, Canada

Chris McErlean
Vice President of Racing
Penn National Gaming, Harrisburg, Pennsylvania



Stallions as Capital Assets 3:35 pm - 5:00 pm


Scott Bennett, DVM
President
Alliance Stud, Simpsonville, Kentucky

Carol Rose
Owner-Manager
Carol Rose Quarter Horses, Gainesville, Texas

John G. Sikura
President
Hill ‘n’ Dale Farms, Lexington, Kentucky

Note: Please be aware that the individual members of each panel are listed only in alphabetical order and that they may speak in a different sequence if that seems appropriate in the judgment of the panelists and the track moderator. 

Note: Depending on individual travel and other schedules, as many speakers as possible will be available to visit with attendees during the Ice Cream Socials, which are to be held each day at 5:00 pm outside the meeting rooms.

Increasing Globalization of Equine Activities

Subject Synopsis: Over the past several decades, there has been an acceleration of the process by which economies, societies and cultures have become integrated through a globe-spanning network of communication and trade. The multi-faceted equine industry, from racing and wagering to showing and breeding, has not been immune to the trends of globalization. For those seriously involved in business or commerce related to horses, understanding and adapting to this new internationalism have become requisites.

Monday Morning April 26         SALON A

Moderator:  Alan Balch

Internationalizing Horse Racing 9:00 am - 10:25 am


Greg Avioli
President and CEO
Breeders’ Cup Limited, Lexington, Kentucky

Tom Charters
President and CEO
The Hambletonian Society, Cranbury, New Jersey

David Llewellyn
President
Wyvern International Ltd. /Australian Racing, Louisville, Kentucky


Global Breeding and Sale Markets 10:35 am - 12:00 pm

Case Clay
President
Three Chimneys Farm, Midway, Kentucky

Chauncey Morris
Sales and Marketing Associate
Keeneland Association, Inc., Lexington, Kentucky

Dan Pride
Executive Vice President & Chief Operating Officer
Fasig-Tipton Company, Inc., Lexington, Kentucky

Tuesday Afternoon April 27         SALON A

Moderator:  Alan Balch

International Equestrian Disciplines 2:00 pm - 3:25 pm

David O‘Connor
President
United States Equestrian Federation, Lexington, Kentucky

Michael Stone
President
Equestrian Sports Productions, LLC, Wellington, Florida

James Wolf
Executive Director, Sports Programs
United States Equestrian Federation, Lexington, Kentucky


Western Horse Sports Worldwide 3:35 pm - 5:00 pm

Dave Avery
Director of International Programs
American Quarter Horse Association,  Amarillo, Texas

Becky Jordan
Vice Chair
       
USEF HP Reining Committee, Georgetown, Kentucky

Pete May
President
National Barrel Horse Association,  Augusta, Georgia

Note: Please be aware that the individual members of each panel are listed only in alphabetical order and that they may speak in a different sequence if that seems appropriate in the judgment of the panelists and the track moderator.  

Note: Depending on individual travel and other schedules, as many speakers as possible will be available to visit with attendees during the Ice Cream Socials, which are to be held each day at 5:00 pm outside the meeting rooms.

Equine Association Management/Leadership

Subject Synopsis: Voluntary associations are either trade organizations founded and run by firms within an industry, or they are social clubs devoted to sports, hobbies, or advocacy. The equine industry, because of its many different breeds and disciplines, has an unusual number and variety of such organizations. To the degree that these groups are well managed and effective in achieving the goals of their members, to that degree are they able to further the stability and economic success of this industry.

Monday Morning April 26         SALON D

Moderator: Norm Luba

Finding and Developing Leaders 9:00 am - 10:25 am


Peggy Entrekin
Executive Director
United States Pony Clubs, Inc., Lexington, Kentucky

Jeff Hooper
Executive Director
National Cutting Horse Association, Fort Worth, Texas

Lyle Sussman, PhD
Professor & Chair, Department of Management and Entrepreneurship
College of Business, University of Louisville, Louisville, Kentucky


Governance of  Volunteer Groups 10:35 am - 12:00 pm


David Foley
Executive Director
American Association of Equine Practitioners, Lexington, Kentucky

Jack Gallt
Senior Association Executive
AMR Management Services, Lexington, Kentucky

Lori Rawls
Executive Director, Administration & Finance
United States Equestrian Federation, Lexington, Kentucky

Tuesday Afternoon April 27         SALON D

Moderator: Norm Luba

Attaining ‘Meaningful’ Outreach 2:00 pm - 3:25 am


Peter T. Grass
President
Asphalt Institute, Lexington, Kentucky

Jane Seigler
Executive Committee Member, Ex Officio
Maryland Horse Council, Lisbon, Maryland

Steve Taylor
Chief Executive Officer
Appaloosa Horse Club, Moscow, Idaho



Keeping Peace and Having Impact 3:35 pm - 5:00 pm


Remi Bellocq
Chief Executive Officer
National Horsemen’s Benevolent and Protective Association, Lexington, Kentucky

Paul Gallagher
Managing Director, Issues & Advocacy Practice
Burson-Marsteller, Washington, DC

Rob Werstler
Executive Director
Texas Quarter Horse Association, Austin, Texas

Note: Please be aware that the individual members of each panel are listed only in alphabetical order and that they may speak in a different sequence if that seems appropriate in the judgment of the panelists and the track moderator.  

Note: Depending on individual travel and other schedules, as many speakers as possible will be available to visit with attendees during the Ice Cream Socials, which are to be held each day at 5:00 pm outside the meeting rooms.

Post-secondary Equine Education Programs

Subject Synopsis: There are many colleges and universities in North America and elsewhere with programs of equine education. Yet, many such programs, while they may serve to satisfy students during their matriculation, lack the capacity to satisfy the requirements of their graduates. These programs, hence their graduates, sometimes do not meet the specialized workforce needs of the horse industry for sophisticated and versatile professionals. There is a need in much of postsecondary equine education for improved linkages with the industry.

MONDAY Afternoon April 26         SALON D

Moderator: Bob Coleman

Equine Education: How It All Began 2:00 pm - 3:25 pm


Harold F. Hintz, PhD
Professor Emeritus of Animal Science
Cornell University, Ithaca, New York

Anne V. Rodiek, PhD
Professor of Horse Science
California State University, Fresno, California

David Whitaker, PhD
Director, Horse Science Program
Middle Tennessee State University, Murfreesboro, Tennessee


Surveying College Equine Programs 3:35 pm - 5:00 pm


Jason Bruemmer, PhD
Associate Professor, Animal Sciences
Colorado State University, Fort Collins, Colorado

Karin Bump, PhD
Professor, Equine Business Management
Cazenovia College, Cazenovia, New York

Ellen Taylor
Executive Director
Harness Horse Youth Foundation, Westfield, Indiana

TUESDAY Morning April 27         SALON C

Moderator: Dean Hoffman

Multimedia Marketing Strategies 9:00 am - 10:25 am


Greg Medley
Director of Online Sales
Source Interlink Media, Phoenix, Arizona

Jon Siegel
Partner
PM Advertising LLC, Ocala, Florida/Versailles, Kentucky

Dan Silver
Director of Communications and Media Relations    
New York Racing Association, Jamaica, New York



Communications: On-Line and Two-Way 10:35 am - 12:00 pm


Holly Kruse, PhD
Assistant Professor of Communication
University of Tulsa, Tulsa, Oklahoma

Joe Morris
Publisher
Thoroughbred Times, Lexington, Kentucky

Jim Simpson
President & CEO
Hanover Shoe Farms, Hanover, Pennsylvania

Note: Please be aware that the individual members of each panel are listed only in alphabetical order and that they may speak in a different sequence if that seems appropriate in the judgment of the panelists and the track moderator.  

Note: Depending on individual travel and other schedules, as many speakers as possible will be available to visit with attendees during the Ice Cream Socials, which are to be held each day at 5:00 pm outside the meeting rooms.

Equine Regulatory and Jurisdictional Issues

Subject Synopsis: By definition, pari-mutuel racing is a regulated industry; that is, racetracks are subject to licensing and regulation by state or provincial governments to a significant extent. There are in every jurisdiction government agencies or commissions that regulate their pricing, locations, operations, dates, security, and even their profits. Needless to say, this reality has significant implications for management because most innovative or entrepreneurial actions, whether oriented to structure or marketing, tend to be extra challenging as a result.

MONDAY Afternoon April 26         SALON A

Moderator: Tom Aronson

Wagering Systems and Public Interest 2:00 pm - 3:25 pm


J. Curtis Linnell
Wagering Analyst
Thoroughbred Racing Protective Bureau, Fair Hill, Maryland

Kevin Mullally, Esq.
General Counsel & Director of Government Relations
Gaming Laboratories International, Kansas City, Missouri

David Ruffra
Vice-President, Sales
United Tote Company, Woodland Hills, California


Challenging Our Racing Officials 3:35 pm - 5:00 pm


Hugh J. Gallagher
Administrator
Delaware Harness Racing Commission, Dover, Delaware

Bennett Liebman, Esq.
Director, Racing and Law Program
Albany Law School, Albany, New York

John Veitch
Chief Steward
Kentucky Horse Racing Commission, Lexington, Kentucky

TUESDAY Morning April 27         SALON A

Moderator: Tom Aronson

ADW as a ‘Creative Disruption’ 9:00 am - 10:25 am


David Basler
Executive Director
Ohio HBPA, Grove City, Ohio

Will E. Cummings
President
Cummings Associates, Arlington, Massachusetts

David Llewellyn
President
Wyvern International Ltd. /Australian Racing, Louisville, Kentucky



Racing Regulation Across Borders 10:35 am - 12:00 pm


Edward S. Bonnie, Esq.
Member
Kentucky Horse Racing Commission, Lexington, Kentucky

Rick Goodell, Esq.
Assistant Counsel
New York State Racing & Wagering Board, Schenectady, New York

Alex Waldrop, Esq.
President
National Thoroughbred Racing Association, Lexington, Kentucky

Note: Please be aware that the individual members of each panel are listed only in alphabetical order and that they may speak in a different sequence if that seems appropriate in the judgment of the panelists and the track moderator. 

Note: Depending on individual travel and other schedules, as many speakers as possible will be available to visit with attendees during the Ice Cream Socials, which are to be held each day at 5:00 pm outside the meeting rooms.

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